[…] Sustainability or sustainable development has been described in many ways:  ‘Meeting our needs while not compromising the ability of future generations to meet theirs’ (Bruntland Commission), ‘Living well within the limits of nature’ (Mathis Wackernagel), author of Sharing Nature’s Interest) or simply ‘Not cheating on our children’ (former Environment Minister John Gummer).

Regardless of the definition, those working in the field of sustainability generally all envision sustainability as having three realms:  economic, social and environmental.  Businesses have long referred to this as the ‘triple bottom line’.  Instead of trading these realms off against one another (jobs or the environment; economic growth or environmental health; development or habitat), sustainability aims to optimize all three.

In the long term, you can’t have one without the other.

Excerpt from book:  ‘the business guide to SUSTAINABILITY’ by Darcy Hitchcock & Marsha Willard