Meat Me Halfway review: A thoughtful case for the reducetarian diet

When it comes to eating meat, it is never purely about protein. Some carnivores are so committed, they recognise vegetables only as side dishes, while those who abstain from animal products will almost certainly refuse a steak from an ethical, organic supplier – but might do so in favour of an intensely processed vegan proxy. Our attitudes to eating animals are highly personal, but increasingly consequential. Is it possible to strike a middle ground?

Meat Me Halfway, by Brian Kateman at non-profit organisation the Reducetarian Foundation, is a thoughtful, engaging documentary about our attachment to eating animals, and how we might move on from it.

It follows Kateman as he seeks to unpick the resistance he has encountered in encouraging people not to give up meat altogether, but simply to eat less. As a failed vegetarian in college, he co-founded the Reducetarian movement to target those who would never dream of going entirely (or even mostly) plant-based.

Eating less meat seemed a no-brainer to Kateman when considering its benefits to individual health and in terms of lowering greenhouse gas emissions and lessening our reliance on the structural cruelty of factory farming. Yet he was met with scepticism and ridicule from committed carnivores, and anger from animal rights activists who saw him as undermining their ethical position.

By staking out the middle ground, Kateman seemed to provoke the polar views on meat-eating, while some people like his father – equally sceptical of climate change and guacamole – remained unconvinced of the need to cut down. Indeed, meat consumption has gone up alongside our awareness of its toll on the environment.

Concludes at source

(Link courtesy of Bill McKibben’s article)