Long-term Risk Management Capital Preservation and Growth

Real risks related to climate change, resource degradation and scarcity, and widening inequality are rapidly materializing

Innovative companies addressing systemic risks are leading long-term economic growth

Investing in those companies is our best opportunity to preserve and grow clients’ capital


Our best chance at achieving outsized results for our clients is to follow science and innovation – not the crowd.

We have been redefining asset management since 2007 by directing investments to the rapidly unfolding Next Economy.


What is the Next Economy?

The Next Economy is one where creating solutions to our greatest systemic risks drives economic growth and allows the economy to thrive indefinitely. Green Alpha’s investment philosophy is straight forward: don’t invest in companies that cause global systemic risks; invest in the smartest, most scalable and rapidly evolving, economically-competitive solutions.

We believe companies that create or enable innovative solutions to the risks of climate change, resource scarcity and degradation, and widening inequality are the greatest growth drivers of the 21st century.

Our Mission

We endeavor to preserve and grow our clients’ capital by building portfolios that tap into the innovation-driven, scalable, sustainable, efficient economy that is already unfolding. We expect Next Economy companies to take market share away from legacy economy peers, which makes investing in them our best chance at preserving and growing our clients’ purchasing power.

Our investments seek to de-risk the global economy, which in turn reduces clients’ long-term investment risks.

We firmly believe in democratizing access to high-quality investment options at a reasonable price, and offer solutions to investors of all shapes and sizes. There are many options available, dependent on investment size, financial goals, and other variables, so it’s impossible to present them all simply and logically on a web page. To discuss what options are available to you, please contact any member of our team or email us directly at info@greenalphaadvisors.com and we will respond promptly.

Experienced & Focused

  • Green Alpha’s portfolio managers have been managing sustainable, fossil fuel free investment strategies together since 2002.
  • The Executive Team has 65+ years combined investment management experience. Each member has at least 20 years of experience building institutional-quality asset management firms and investment portfolios.
  • Investing to achieve outsized impact on the ways in which the economy functions isn’t a portion of what we do, or a division of, or a silo within our organization – it’s our sole focus.
  • Green Alpha is proud to be the only financial services firm allowed to license the Sierra Club’s proprietary environmental and social screening criteria, which we use to manage the Sierra Club Green Alpha portfolio.

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Bryan Parras

An experienced organizer and campaign strategist with over two decades working at the intersection of environmental justice, frontline leadership, and movement building. Focused on advancing environmental justice and building collective power for communities impacted by pollution and extraction. Skilled in strategic organizing, coalition building, and leadership development, managing teams, and designing grassroots campaigns. Excels at communicating complex issues, inspiring action, and promoting collaboration for equitable, resilient movements.

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